The anti-detect browser market has four products that own the bulk of the install base in 2026: Multilogin, GoLogin, AdsPower, and (us — we're not pretending to be objective here, but the analysis below is the best honest read we can offer). Each of the four is the right call for some workloads and the wrong call for others. This is a buying guide rather than a marketing piece — if your workload matches a competitor better, the post will tell you so.
Decision framework
Before comparing products, narrow down what you actually need. The four big questions:
- Volume. How many active profiles will you run in parallel? Under 10, over 100, in between?
- Operational mode. Are humans clicking through the browser, or is the browser being driven by Selenium / Playwright / RPA flows?
- Threat model. Are the accounts themselves the asset (e-commerce stores, ad accounts) or the data they collect (scraped pricing, research)?
- Compliance. Does your team need SAML SSO, dedicated CSM, signed DPAs?
The four products at a glance
Multilogin
The incumbent. Operating since 2017, with a deep enterprise-sales motion. They sell SAML SSO, SOC 2 reports, signed DPAs, and a cloud-hosted browser product where the browser literally runs on Multilogin's servers and you connect via web. Pricing starts at roughly $99/mo and goes up steeply. The technical fingerprint protection is first-rate but the engine update cycle is slow (1–3 weeks per release).
Pick if: You're running an enterprise multi-account operation with a real procurement process, you need cloud-hosted browsers, or you're already on their enterprise tier and the migration cost outweighs the price difference.
GoLogin
The freemium leader. Three profiles forever on the free tier, paid plans start around $24/mo. They pioneered the “each profile gets its own fingerprint” UI and the dashboard polish shows it. Engine updates ship roughly monthly. Strong on mobile (Android) profile emulation, which most of the market hasn't caught up to yet.
Pick if: You need a free tier for occasional manual work, you operate mobile-first, or you value UI polish over engine update cadence.
AdsPower
The APAC market standard. Strong in Chinese / Korean / Japanese e-commerce ops thanks to curated locale presets. Free tier with 5 profiles. Their RPA visual editor has a public template marketplace, which is unique — if your workload is a standard “warm an Amazon account” pattern, you can drop in a community flow rather than write your own. Engine updates ship with the Chromium fork on a quarterly cycle. Their automation API is gated to Pro+ and historically uses a local-only port.
Pick if: You're running APAC e-commerce ops, you want a community template marketplace for RPA flows, or you need a generous free tier.
hak-browser
Newer (we shipped 2025) and aimed at operators who treat their accounts as the asset. Engine plugins ship over-the-air in hours, not weeks. Profile sync is end-to-end encrypted with client-held keys — we structurally cannot read your cookies even if served subpoena. Public REST + MCP automation API on every paid tier (no enterprise gate). Daily public detection benchmark. Open-source spoofer plugins. Where we're weak: no cloud-hosted browser product, no SAML SSO yet, no mobile profile emulation yet, no community RPA template marketplace.
Pick if: You need engine update cadence measured in hours, real E2E encrypted sync, and a public automation API. Skip if you need cloud browsers, mobile profiles, or enterprise compliance artefacts today.
Workload matchmaking
E-commerce multi-store ops
AdsPower if you're APAC-heavy and need locale presets, hak-browser if you treat the seller account as the asset (E2E sync matters, vendor-side cookie storage doesn't), GoLogin if you want the cheapest entry tier with a free fallback, Multilogin if your org already has them in procurement and switching costs more than the price delta.
Web scraping at scale
hak-browser's public API is the closest match — you're running scripted sessions, the Selenium-style API on every paid tier without an upsell helps. AdsPower works too if you're comfortable with the Pro+ price for API access. Multilogin and GoLogin both work but their API tiers are gated more aggressively.
Ad operations / paid social
Any of the four work; the question is detection cadence. Facebook and TikTok update their bot detectors aggressively, so an engine that ships fixes in hours (hak-browser) beats one that ships fixes monthly (GoLogin) or quarterly (AdsPower) on a long enough timeline. If your account loss tolerance is zero, fastest patch cadence wins.
Security research / detection engineering
Open-source spoofer plugins matter. If your job is to study or build detectors, you need an engine you can read. hak-browser is the only one of the four with open-source engine plugins. The others ship binary spoofers that you can't inspect.
Regulated enterprise
Multilogin. They have the SAML SSO, the dedicated CSM, the SOC 2 report, the signed DPA. If your procurement requires those, the others don't qualify yet. We're building toward this but won't pretend to have it today.
The pragmatic recommendation
For most readers of this post (small ops, single-digit-to-double-digit profiles, cost-sensitive, automation-curious), the choice is between AdsPower and hak-browser. Run both for a week against the same workload, watch the public detection benchmark on each, and pick the one that wins. AdsPower has the bigger community and the template marketplace; we have the faster engine cadence and the encrypted sync. Whichever wins on your specific workload, you'll have actual data instead of marketing claims.
Comparison pages with feature tables for each pairing: vs Multilogin, vs GoLogin, vs AdsPower.